THE COMPANY
La Nouvelle Bague was born twenty years ago in Florence, where
"humanity empties itself to be filled with inexpressible wonder." Lea
and Leopoldo Poli, owners of the firm, made its headquarters on the
banks of the Arno in the ancient Palazzo Bombicci Pontelli. Thus the
working atmosphere is shaped by the classic architecture and the
beautiful frescoes.
"Our relationship with Florence," says Leopoldo Poli, "is based on the
great, unique Florentine tradition of the goldsmith's art as well as
all that the city represents in art, architecture, and culture. The
new man of the Renaissance was born here and we are inspired to
produce for today's world." La Nouvelle Bague is a combination of the
master goldsmith's workshop with today's methods of marketing on an
international scale.
THE DESIGN
La Nouvelle Bague respects and appreciates the high tradition of the
Florentine goldsmith, but draws inspiration for its designs in
today's stimuli, in artistic forms of every variety, and takes
symbols, signs, codes, and ciphers, develops forms, recomposes
rhythms, and reexamines meanings, making them all part of its own
intene and original creative vision.
THE WEARER
Market surveys have confirmed La Nouvelle Bague's creative intentions
and intuitions, the clientele is a new one, making up a growing niche
in the market. The woman who chooses La Nouvelle Bague is not only
interested in the "Beautiful" and "Precious" but in everything that
evokes, in herself and in others, all kinds of meanings, allusions,
and metaphors that suggest more profound ways of being. Many of our
customers become collectors and they choose to continue making our
jewelry part of their lives.
THE TECHNIQUES OF WORKING
Over thirty staff members work with the Polis along with a hundred
and twenty goldsmiths, setters, and enamelers, chosen from the best
workers in the Florentine tradition. Everything is hand made by
master jewelers who have a kind of "genetic inheritance" that permits
them to transform the designs into reality. working with Lea and
Leopoldo Poli, these goldsmiths are
constantly researching and inventing new ways of creating with gold,
enamel, and innovative use of precious stones.
THE OWNERS
Lea and Leopoldo Poli have been partners for thirty years of married
life, and for the twenty years of their company's existence. They
are co-owners and co-managers, with separate responsibilities. They
live in an old house, set on a hill in Chianti, where they share
their passion for horses, music, friends, and beauty in all its great
variety of dimensions and manifestations.
"We are not jewelers," they like to say, "but producers of signs,
evokers of archetypes, seekers for ciphers and codes that can
illuminate our contemporary existence. We always have some last
doubt about each of our creations, even when they are successful.
The only case, the only project we have completed without doubts has
been a very happy one: our daughter Gaia."
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