Title: Planning for the Marketing

Duration: 5 months

Start month: 20 End month: 24

Initial state of work, preconditions for starting, & objectives:

Preparation of a market test by direct mail in the analyzed countries.

Evaluation of the contents for a folder, preparation, selection of the target group pool, sending and evaluation of the responses.

Elaboration of a detailed marketing plan

Type of distributive channel for each country

Sales forecasts for each distributive channel and each country

Using the marketing test results, the costs for the adversiting measures can be precalculated when the on-line service is introduced and forecasts of the sales volume can be estimated (the planning makes it possible to estimate better the future economic risk).

Responsible for WP: WEKA

Tasks:

13.1 Preparation of the briefing for the folder

13.2 Realization of the direct mail measures in the different countries

13.3 Evaluation of the responses

13.4 Development of a marketing strategy

Deliverables:

1. Folder of the offered product sending period

2. Evaluation of the measures and forecasts

3. Report of the results and strategy